As a coach growing your business, you will spend a lot of time talking about your coaching services and doing a variety of marketing activities. To leverage your efforts, it is a must to have a proven process in place so that when you attract an interested prospect, it becomes a natural next step to ask for the financial commitment.
Many coaches offer a complimentary session – this can be of great value. BUT the complimentary session must be delivered in a way that grows your business.
Meet Pascale Breton, a participant of the Passion into Profit program. In this interview, Pascale shares the power of embracing a “complimentary” session to grow her business. She outlines the strategies and processes that not only had her gain a paying client but also thoroughly enjoyed the process!
“The complementary session is not a selling process. (I am a salesperson, so I know what that is and how it looks when you sell a product or service to someone.) You’re not selling anything. You’re just making it evident to the customer that he or she needs you. Once they see how they can really benefit from working with you, then they can decide: do I want to invest in this? Is this the next step I want to take?
It’s very clear to me now that the complimentary session really is the very first step, and I will never skip it again.”
~ Pascale Breton
Passion into profit coach’s challenge: Are you attracting a lot of interested prospects? Check out our Turning Prospects into Clients product and learn the step-by-step strategy you can use to maximize your complimentary session and produce more paying clients. http://www.coachteresia.com/products/prospects.html