Teresia's Blog

I just completed a coaching session with a client who is taking her business from Virtual Assistant services to supporting her clients in Internet Marketing Strategies.

We talked about the important of having a clear concise answer when individuals ask you what you do.  Marketing starts when someone asks you “what do you do?” When this happens, what do you say? More importantly, how do you feel?

This is a pivotal moment; it is a chance to communicate your business to a captive audience that could very well become a paying client or a referral source.

Do you freeze up? Feel nervous? Walk away thinking, “I could have handled that better…”?  Do you know what your company stands for? Can you explain it with conviction and confidence? This is key, as entrepreneurs, one of our biggest challenges is getting the word out about who we are and what we do, and doing so in a way that makes people want to work with us.  If you don’t sound clear and confident when you speak about your own business, how is your listener or prospect going to believe in your work?

Your credo is the heart of how you represent your work to prospects – both in print and in face-to-face interactions. If you find networking a bit uncomfortable, it’s probably because you don’t have a strong credo to leverage in conversations with strangers.

As an entrepreneur it is important that you feel excited to share who you are, what you do, who you love to work with, and how you make a difference, this is the beginning of attracting business, the business you want. We like to say that a strong credo is the window to the soul of a business. In that one minute (more or less), you stand in the gateway to more clients, more business, more profit and more success.

To help you wrap your mind around this concept, here’s is an example of my clients credo:  

“My name is Tracey Ehman and I am a Virtual Marketing Director.  I work with established female entrepreneurs who are tired of watching their competitors get the edge through internet marketing. I help them move ahead of their competition by determining a strategy using social media, blogging and a variety of other online marketing platforms.    We work together to assess your goals, create a strategy and design a process to achieve them”.

 ~ Tracey Ehman, Your Virtual Marketing Director, http://www.done2atee.com/

 Make a commitment to yourself to devote time to developing or improving your credo.  Having a credo that resonates with your soul and captures the essence of your business is the first step in creating an effortless and fun marketing campaign.

 Visit www.passionintoprofitforcoaches.com for a complimentary recording on creating your credo. (Go half way down right hand column)