8 Jun
Are You Birthing a Book?
Last night I went to my good friend and colleague, Cheryl Cran’s book launch. I met Cheryl when she and I first started our businesses – 15 years ago. During this time she has written 4 books! Her latest “101 Ways to Make Generations X, Y and Zoomers Happy at Work.” Cheryl’s business is keynote speaking. Being the past President of the Canadian Association for Public Speakers, she has been a leader and a strong role model for up and coming speakers. Over the years many of my clients and fellow colleagues have had the dream of becoming authors. I have been intrigued of the process of writing, publishing and marketing a book as well.
I pulled the star of the night aside and asked “what would you recommend to new authors who are considering having a book launch?”
Here is what she said: do not expect your book launch to a profitable event, it is not about selling your books. A book launch is a time to celebrate the success of completing your book, your excitement of sharing the message with others, acknowledging your support team, and officially claiming that you are an expert in your field. In addition, a book launch is a great time to invite and connect with some of your key centers of influence, individuals who will be great “raving fans” , potential clients and any media contacts you may have”.
I left the event inspired by Cheryl’s accomplishments and the great networking that took place. I was happy to witness that even though Cheryl’s outcome was not to make a profit a lot books left in the hands of guests.
When your book is published – treat yourself, throw a book launch and relish in the celebration of your accomplishment!
To purchase Cheryl book visit http://www.101waystomakegenerationsxyandzoomershappyatwork.com/
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